What must be created between the product or service and the customer in the second step of any effective sales presentation?

A. financial incentive
B. a connection
C. an intimate relationship
D. a dissonance

B. a connection

is this right

Yes, "a connection" is the correct answer. In the second step of a sales presentation, it is important to create a connection between the product or service and the customer in order to build trust and relevance. This connection helps the customer see the value in what is being offered and can lead to a successful sale.