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Strengths:
- Strong financial position
- Diverse product portfolio
- Well-established brand reputation
- High-quality products and services
- Effective marketing and advertising strategies
- Strong supply chain management
- Robust customer base
- Skilled and dedicated workforce
- Strong online presence
Weaknesses:
- Limited international market penetration
- High dependence on few key suppliers
- Limited innovation in product development
- Inefficient internal communication
- High production costs
- Difficulty in attracting and retaining talented employees
- Lack of clarity in long-term strategic goals
Opportunities:
- Market expansion into emerging economies
- Growing demand for eco-friendly products
- Increasing consumer awareness of health and wellness
- Technological advancements in the industry
- Introduction of new product lines
- Strategic partnerships and collaborations
- Growing trend of online shopping
Threats:
- Intense competition from rivals
- Economic downturn and recessionary pressures
- Rapidly changing consumer preferences
- Stringent government regulations on product safety and labeling
- Fluctuating raw material prices
- Currency exchange rate fluctuations
- Increasing threat of counterfeit products
- Negative impact of social media and online reviews