Colton recently received the “Ethical Behavior” award at his company’s quarterly employee awards ceremony. Based on this award, how could Colton’s behavior BEST be described?

a. Always putting the business first when interacting with customers
b. Using actions that conform to beliefs and norms about what is right and good
c. Regularly persuading people to act in ways that go against their personal values
d. Regularly disregarding the legal parameters surrounding his business dealings

b. Using actions that conform to beliefs and norms about what is right and good