You just found out that you are in charge of a new marketing campaign at your company. This year, your main goal is to improve your company’s website ranking on Google search results without using any paid advertising. What marketing strategy should you use to get this done?
The marketing strategy that should be used to improve the company's website ranking on Google search results without using paid advertising is search engine optimization (SEO). This strategy involves optimizing the website's content, structure, and other elements to make it more attractive to search engines. This can include keyword research, on-page optimization, link building, and improving website load speed, among other tactics. By implementing SEO best practices, the company can improve its organic search visibility and increase its website ranking on Google.
