Again, consider the unique product/service you created and the visual plan to explore things like your product mix, positioning statement, and several other factors that you put together. You were asked to hang on to the work you did on this product/service to use it in later activities—and this is one of those activities!
This time, you will be using the product/service in order to explore and demonstrate various advertising and promotional techniques.
Let’s start by exploring, researching, and explaining a few things:
Identify what industry your product/service falls under and the various types of promotion used in this industry.
Explain purposes and elements of advertising and display as related to the industry.
Identify promotion applications for the selected marketing industry.
Explain the impact on and uses of the internet and intranet in marketing products and services, especially in your specific industry.
Next, let’s work on your promotional plan and create some real-life advertisements & promotions based on your product/service:
Explore and explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome. What promotional knowledge and skill for communicating information will you need to achieve that outcome?
Coordinate activities in your promotional plan and promotion mix:
Identify the promotional messages you intend to use and what type of action you want users to take
Detail the procedure of positioning products/services
Will you use broadcast media? Print media? Product placement? Support media? Direct marketing?
Use advertising guidelines to design at least one appropriate media sample ads, i.e., print, radio, television, internet, and others
Demonstrate public relations techniques as used in the marketing industry by writing a promotional message to appeal to your target market
Determine the legalities and ethics of what can and cannot be said in promoting/advertising a product or service.
You will put all of the above information, work, and research into a multi-part slideshow presentation. The first half of your presentation will be explaining various aspects of your industry and advertising/promotions within that industry. The second half will be exploring and creating actual ads, publicity, and promotional messaging for your product/service.
Please refer to rubric below for more information on how you will be graded.
As an AI language model, I can guide you through the structure, content, and elements necessary to create your slideshow presentation based on an invented product/service. However, let's first clarify that I can't remember previous interactions or hold onto work ('created product/service'), but I can certainly help you create a new example from scratch for the purposes of this exercise. Let's assume a hypothetical product/service for this scenario.
Let's say we're working on a mobile app called "MindGarden," which offers personalized meditation and stress-relief exercises using artificial intelligence. It falls under the wellness technology industry.
**Part 1: Industry and Promotions Overview**
1. **Industry Overview:**
- Wellness Technology
- Mobile Applications
2. **Types of Promotion in the Industry:**
- Content marketing (blog posts, articles, e-books)
- Influencer partnerships
- Social media campaigns
- Email marketing
- Search engine ads (Google Ads)
- In-app advertisements
- Sponsored events or workshops
- Affiliate marketing
3. **Purposes and Elements of Advertising and Display:**
- Purposes:
- Brand awareness
- User acquisition and retention
- Engagement and conversion
- Elements:
- Powerful visuals and messaging
- Testimonials and user reviews
- Call-to-action (CTA)
- Brand logo and color scheme
- Interactive elements (for online)
4. **Promotion Applications:**
- Special offers (e.g., free trial)
- Collaboration with wellness influencers
- SEO-optimized content
- Retargeting ads
- Push notifications
5. **Impact and Use of Internet/Intranet:**
- Website for information and subscription sign-up
- Online community and user engagement
- Data analytics for personalized marketing
- Internal communication and project management (intranet)
- Online support and customer service (chatbots, FAQs)
**Part 2: Promotional Plan and Advertisements**
1. **Communication Strategies:**
- Understand target demographics and psychographics
- Develop a clear and compelling Unique Selling Proposition (USP)
- Tailor messaging to customer journey stages
2. **Promotional Plan Coordination:**
- Promotional messages:
- Encouraging relaxation and mindfulness
- Highlighting simplicity and personalization of the app
- Positioning:
- As a convenient and science-backed solution to everyday stress
- Media Channels:
- Social media platforms (Facebook, Instagram, TikTok)
- Wellness blogs and forums
- Podcast sponsorships
3. **Advertising Samples:**
- Instagram Story ad with a calming visual and CTA to try a free meditation session
- 30-second radio spot featuring a testimonial and inviting listeners to download the app
- Sponsored blog post with an influencer detailing their experience with MindGarden
4. **Public Relations Techniques:**
- Press release about a new feature or partnership
- Hosting a virtual launch event
- Collaborating with mental health nonprofits
5. **Legalities and Ethics:**
- Ensure all claims are truthful and substantiated
- Respect privacy laws (e.g., GDPR)
- Be transparent about affiliate partnerships
- Adhere to advertising standards and regulations
Your slideshow presentation would then be structured as follows:
- **Slide 1-5:** Introduction and Industry Overview
- **Slide 6-10:** Types of Promotion and their Purposes/Elements
- **Slide 11-15:** Promotion Applications and the Role of Internet/Intranet
- **Slide 16-20:** Communication Strategies and Promotional Plan Coordination
- **Slide 21-25:** Advertising Samples with Visuals/Audio Scripts
- **Slide 26-30:** Public Relations Techniques and Legal/Ethical Considerations
Each section would provide details as outlined above, using visuals, charts, and bullet points to convey the information effectively and engagingly. Ensure that the final part includes mock-ups and actual examples of the promotional material tailored to your hypothetical product/service.