A customer may find out about a company’s products or services from an ad, a rating website like Yelp, or through the company's site. What are all of these known as? (1 point) Responses customer proposals customer proposals customer management customer management customer touchpoints customer touchpoints customer turnover
What kind of sales promotions are promotional activities with the end-consumer in mind and the goal of getting the customer to take action? (1 point) Responses churn sales promotions churn sales promotions turnover sales promotions turnover sales promotions trade sales promotions trade sales promotions consumer sales promotions
The correct answer is consumer sales promotions.
Businesses spend lots of time and effort figuring out the best way to _____ their products in stores because they know how it can influence sales. (1 point) Responses position position embed embed turnover turnover hide
The correct answer is position.
Lower prices, better value, and higher quality are all common examples of what reason that causes customers to buy from one business over another? (1 point) Responses competitive advantage competitive advantage cold calling cold calling stock options stock options social media
The correct answer is competitive advantage.
What kind of sales technique uses a salesperson to convince customers to buy their products or services? (1 point) Responses proposal system proposal system product mix product mix personal selling personal selling non-personal selling
The correct answer is personal selling.
What kind of sales promotions are similar to consumer sales promotions, except they are targeted toward dealers, distributors, or agents? (1 point) Responses churn sales promotions churn sales promotions turnover sales promotions turnover sales promotions byproduct sales promotions byproduct sales promotions trade sales promotions
The correct answer is trade sales promotions.
Which sells everything from phone accessories and gifts to jewelry and artwork and are a common sight in malls, airports, sporting events, and even street corners? (1 point) Responses point-of-sales point-of-sales window displays window displays kiosks kiosks endcaps
The correct answer is kiosks.
sking the audience a question, drawing pictures, using props, and showcasing demos are all ways that a salesperson can heighten interest and increase what with their sales presentation? (1 point) Responses engagement engagement dissonance dissonance ambivalence ambivalence frustration
The correct answer is engagement.
A company’s sales policies are especially important when that company hires salespeople on what kind of basis rather than hourly or monthly wages? (1 point) Responses commission commission a temporary a temporary an internship an internship a barter
The correct answer is commission.
What kind of selling tactic are companies that sell complex products more likely to use since customers may not know how their products or services work? (1 point) Responses endcaps endcaps non-personal selling non-personal selling personal selling personal selling kiosks
