What component of the marketing strategy deals with the locations where products or services will be made available for sales and can include everything from traditional big box stores and retailers to online stores and mobile apps?
A promotion
B place
C process
D people
B place
is this right
Yes, that is correct. The component of the marketing strategy that deals with the locations where products or services will be made available for sales is known as "place." It encompasses both physical locations such as stores and retailers, as well as digital platforms like online stores and mobile apps.
The correct answer is B) place.
To arrive at this answer, you need to understand the different components of the marketing strategy. The marketing strategy typically includes four key elements, also known as the "4 P's of marketing": product, price, promotion, and place.
- Product refers to the actual goods or services that a company offers.
- Price involves determining the appropriate pricing strategy for the product or service.
- Promotion refers to the various marketing efforts aimed at promoting the product or service to the target audience.
Finally, we come to the component in question - place. Place refers to the distribution channels and locations where products or services are made available for sale, which can include both physical retail locations (such as stores and outlets) and online platforms (such as e-commerce websites and mobile apps). This component focuses on ensuring that the product or service is easily accessible to the consumers in the most convenient and appropriate channels.
In summary, place is the component of the marketing strategy that deals with the locations where products or services will be made available for sales.