What component of the marketing strategy deals with the locations where products or services will be made available for sales and can include everything from traditional big box stores and retailers to online stores and mobile apps?
(1 point)
Responses
promotion
promotion
place
place
process
process
people
people
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The component of the marketing strategy that deals with the locations where products or services will be made available for sales is called "place."
The component of the marketing strategy that deals with the locations where products or services will be made available for sales is called "place." To get the answer, you can break down the question and think about the different elements of a marketing strategy - the 4 Ps: product, price, promotion, and place.
The "place" element focuses on selecting the distribution channels and locations where the products or services will be sold. This can include traditional brick-and-mortar stores, retailers, online stores, mobile apps, and any other platforms where customers can access and purchase the offerings.
By considering the target market, the nature of the product or service, and customer preferences, marketers determine the most effective and convenient channels to make their offerings available to potential customers. This strategic decision helps maximize product availability and accessibility, ultimately influencing customer purchasing decisions.