What component of the marketing strategy deals with the locations where products or services will be made available for sales and can include everything from traditional big box stores and retailers to online stores and mobile apps?
(1 point)
Responses
promotion
promotion
place
place
process
process
people
The correct answer is "place".
The component of the marketing strategy that deals with the locations where products or services will be made available for sale is called "place". It refers to the distribution channels or avenues through which the products or services will reach the target customers.
To understand this concept, you can start by examining the various channels through which a company can make its products available to customers. This can include traditional brick-and-mortar stores, online stores, mobile apps, direct sales, and more.
Consider the target market and the preferences of the target customers. For example, if the target customers prefer shopping online or through mobile apps, then the company should focus on e-commerce platforms and mobile app distribution channels. On the other hand, if the target customers prefer shopping in physical stores, then the company should consider partnering with retailers or opening its own stores.
By considering the target market and customer preferences, the marketer can strategically determine the best places to make the products or services available for sale. This decision plays a crucial role in ensuring that the product reaches the right customers at the right time and in the right location.