What is a critical first step in building a cohesive multi-platform digital campaign?

Question

What is a critical first step in building a cohesive multi-platform digital campaign?

Creating the first piece of content to show your client.

Deciding on a launch date.

Aligning the campaign’s look and feel to the brand.

Create a theme for the campaign

Answer 1

The critical first step in building a cohesive multi-platform digital campaign is aligning the campaign's look and feel to the brand. This involves understanding the brand's image, values, and target audience, and ensuring that the campaign's design, messaging, and overall theme are consistent with the brand's identity.