Lena is currently involved in the consumer decision-making process and is looking at price, quality, and the user reviews. What step is Lena most likely on? (1 point) Responses identifying problem identifying problem comparison comparison product selection product selection evaluation
Lena is most likely on the evaluation step of the consumer decision-making process.
Based on the information provided, it appears that Lena is in the evaluation step of the consumer decision-making process. In this step, she is considering factors such as price, quality, and user reviews to assess the different product options available to her. The evaluation step typically comes after identifying the problem and comparing different alternatives.
Based on the provided information, Lena is most likely on the evaluation step of the consumer decision-making process.
