Highlight the factors that should be considered by the company when choosing the appropriate media through which to advertise the products
1. Target audience: The company should consider the demographics and psychographics of their target audience in order to select the media through which their advertisement will reach the intended audience.
2. Advertising goals: Different advertising goals may require different forms of media. For example, if the goal of the advertisement is to increase brand awareness, television and radio advertisements may be more effective than print media.
3. Budget: The company should consider the cost of each media channel and how much they are willing to pay for advertising. TV, radio, and print media all have different costs associated with advertising, and a company needs to budget for what they can afford.
4. Reach and frequency: The reach of an advertisement refers to the number of people who will see or hear it. A company should consider the kind of reach they want for their advertising campaign. Frequency refers to how often the ad will be seen by the intended audience.
5. Competition: The company should consider the media channels that their competitors use. If their competitors are using TV commercials or print media extensively, the company may need to consider using similar media channels to stay competitive.
6. Timeliness: The company should consider the timing of the advertising campaign. For example, if the advertisement is promoting a seasonal product, the company may want to utilize media that can display the ad at peak buying times.
7. Message: The company should consider the message they want to convey in their advertisement. Some messages may be better delivered through one medium over another.
8. Interactivity: Some media channels allow for greater interaction with the audience, such as social media. If the company wants to engage and interact with its audience, they may need to consider these kinds of media.