In my critical thinkig class we are talking about rhetorical devices and commercials. I was just wondering what type of rhetorical devices are used in the proactive commercial that Jessica simpson is in?
To determine the types of rhetorical devices used in the Proactive commercial featuring Jessica Simpson, you can start by watching the commercial and paying attention to the persuasive techniques and language used. Here's a breakdown of some common rhetorical devices often found in commercials:
1. Anecdote: Look for a personal story or experience being shared by Jessica Simpson that speaks to the effectiveness of the Proactive product. This is meant to resonate with viewers and build credibility.
2. Testimonials: Assess whether there are other individuals, possibly real customers or celebrities, offering statements about their positive experiences with Proactive. Testimonials aim to appeal to authority, credibility, or relatability.
3. Emotional Appeal: Observe if the commercial evokes emotions, such as happiness, confidence, or sadness, to connect with viewers on a deeper level. Emotional appeal can be achieved through music, visuals, or compelling narratives.
4. Bandwagon: Determine if the commercial uses the "Bandwagon" technique, attempting to persuade viewers to join the majority who are already using Proactive. Phrases like "everyone is using it" or "be part of the Proactive community" might indicate this.
5. Repetition: Notice if particular keywords or phrases are repeated for emphasis, to make them stick in the viewer's mind. Repetition can reinforce the message and create memorability.
6. Loaded Language: Listen for specific language choices used to evoke a certain emotional response. Words like "miracle," "perfect," "flawless," or "transformative" are examples of loaded language that can create a strong persuasive impact.
7. Call to Action: Identify any explicit instructions given to the viewers, such as "Act now!" or "Get your flawless skin today!" This call to action prompts viewers to take the desired action, which in this case would be purchasing Proactive.
By focusing on these aspects while watching the Proactive commercial featuring Jessica Simpson, you will be able to analyze the rhetorical devices used within it.