# principles of marketing

Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.

W3 Research.
•An overview of distribution channels:
◦Channel Levels: Direct versus Indirect Distribution
◦Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
•Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
•Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
•Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
•Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)

1. 👍 0
2. 👎 0
3. 👁 187
1. How would you like us to help you with this assignment?

1. 👍 0
2. 👎 0
2. i need help with understanding the different channels of distribution such as, conventional, vertical, horizonta and multichannel distriubtion

1. 👍 0
2. 👎 0

## Similar Questions

1. ### maths

the sum of N positive integers is 19. what is the maximum possible product of these N numbers? thx. Nice problem. Let's look at some cases 1. N=2 clearly our only logical choices are 9,10 for a product of 90 It should be obvious

asked by Jarin on July 22, 2007
2. ### social studies

The salesperson in medication ads dresses to look like a doctor because of what? 1. she has tested the product directly 2. the product was developed by physicians 3. FCC regulations demand this 4. the salesperson’s credibility

asked by christina on December 20, 2009
3. ### Math

To determine what effect the salespeople had on purchases, a department store polled 700 shoppers as to whether or not they had made a purchase and whether or not they were pleased with the service. Of those who had made a

asked by Kimberly on November 20, 2009

1. One of the main disadvantages of buying a franchise is that you may end up A. choosing a poor location. B. hiring a large staff. C. paying too much for operating costs. D. feeling like an employee. D? 2. After you open your new

asked by Beatrice on February 10, 2014
5. ### Psychology- HELP!!!!

The salesperson in medication ads dresses to look like a doctor because: A. she has tested the product directly. B. the product was developed by physicians. C. FCC regulations demand this. D. the salesperson’s credibility is

asked by Angela on August 8, 2013
1. ### marketing

true or false? without the marketing concept, a business will develop a product or service and then decide how to market the product

asked by ty on March 31, 2010
2. ### Linear Programming

We produce two products: product 1 and product 2 on two machines (machine 1 and machine 2). The number of hours of machine time and labor depends on the machine and the product as shown in Table 64. The cost of producing a unit of

asked by AB on September 12, 2014

1. Americans are often accused of being ethnocentric. This means that A. Americans welcome diversity in their work force. B. Americans feel their culture is superior to other cultures. C. U.S. firms are actively seeking

asked by April on January 30, 2012
4. ### social studies

Drag the characteristics to the correct civilization. Characteristics may be used once or not at all. Korean civilization: developed on a peninsula Chinese civilization : developed on river valleys Japanese civilization: developed

asked by jujuondatbeat123 on May 15, 2019
5. ### texas history

1. what is supply in the free market a the amount of a good or service b the benefits of a good or service **** c the demand of a good or service d the quality of a good or service

asked by hia on April 8, 2019
6. ### Managerial Economics

Soft selling occurs when a buyer is skeptical of the quality or usefulness of a product or service. For example, suppose you’re trying to sell a company a new accounting system that will reduce costs by 10%. Instead of asking

asked by Jutee on May 20, 2015