Justin has developed an innovative cleaning product that has gone viral on social media and continues to sell out on his website. Customers love Justin’s product so much that they constantly tell their friends about it, leading to an increase of what kind of free marketing?
(1 point)
Responses
photographic marketing
photographic marketing
automotive marketing
automotive marketing
word of mouth marketing
word of mouth marketing
billboard marketing
billboard marketing
word of mouth marketing
The correct answer is "word of mouth marketing." Customers telling their friends about Justin's product and spreading the word about it is considered word of mouth marketing. It refers to when people share their positive experiences and recommendations with others, leading to an increase in brand awareness and sales. Let's break down the options to understand why the other choices are not correct:
1. Photographic marketing: This term does not accurately describe the situation. Photographic marketing typically refers to using photography to promote a product or service, such as showcasing it in advertisements, packaging, or online visuals. However, there is no evidence in the given information that suggests Justin's customers are engaging in photographic marketing.
2. Automotive marketing: This option is not relevant to the given scenario. Automotive marketing specifically targets the marketing of automobiles or related products/services. Since Justin's business is in the cleaning product industry rather than the automotive industry, this choice is not applicable.
3. Billboard marketing: Billboard marketing involves advertising on large outdoor signs called billboards to reach a wide audience. While it can be an effective form of marketing, there is no mention of billboards in the given information. Therefore, this choice is not accurate in the context of Justin's viral cleaning product.
To conclude, word of mouth marketing is the appropriate term for the free marketing that occurs when customers enthusiastically recommend Justin's cleaning product to their friends, leading to increased exposure and sales.