Discuss Component of persuasion and provide practical examples :
To whom: The audience
1. Intelligence
2. Need cognition
3. Concern about public image
4. Cultural differences
5. Overhead the message
6 Distraction
1. Intelligence: The level of intelligence of the audience can greatly influence their persuadability. For example, if you are trying to persuade a group of highly educated professionals, you may need to use more complex arguments and data to convince them of your point of view. On the other hand, if you are speaking to a less intellectually sophisticated audience, you may need to simplify your message and use more relatable examples.
2. Need cognition: People vary in terms of their need for cognition, or their desire to engage in and enjoy thinking. Individuals with high need for cognition may be more receptive to persuasive messages that require critical thinking and analysis, while those with low need for cognition may be more swayed by emotional appeals or simple messaging.
3. Concern about public image: Some individuals are highly concerned about how they are perceived by others, and this can impact their susceptibility to persuasion. For example, a person who values their social standing may be more likely to be persuaded by messages that appeal to social norms or peer approval.
4. Cultural differences: Cultural factors can also play a significant role in persuasion. What may be persuasive in one culture may not be effective in another. It's important to understand the cultural background of your audience and tailor your persuasive strategies accordingly.
5. Overhead the message: If a message is too complex or difficult to understand, the audience may not be persuaded. It is important to deliver your message in a clear and concise manner, making it easy for the audience to grasp and relate to.
6. Distraction: If the audience is distracted or not fully paying attention, they may be less likely to be persuaded by your message. It's important to create an environment that minimizes distractions and captures the audience's full attention when trying to persuade them.