Discuss Components of persuasion and provide practical examples
Who:the source
1. Source
2. Credebility
3. Source likable
4. Halo-effect
1. Source: The person or entity delivering the persuasive message. The source should be perceived as knowledgeable and trustworthy in order to be effective in persuading others.
Example: A doctor recommending a particular medication based on their expertise and experience in the field.
2. Credibility: The perception of the source as being reliable and believable. Credibility can be established through expertise, experience, and reputation.
Example: A well-known nutritionist endorsing a new diet plan based on their years of research and successful results with clients.
3. Likability: The degree to which the source is liked or admired by the audience. Likability can influence how persuasive a message is perceived to be.
Example: A popular celebrity promoting a charitable cause, making the audience more inclined to support the cause due to their admiration for the celebrity.
4. Halo-effect: The tendency for people to judge the source of a persuasive message based on their overall impression or reputation, rather than solely on the specific argument being presented.
Example: A well-respected company releasing a new product, with consumers more likely to trust the quality and effectiveness of the product based on their positive past experiences with the company's other products.