In the decline phase of the industry life cycle phase, which one of the following is a strategic move?
A.
It is important for organisations to invest in research and development.
B.
Get rid of slow-selling products that do not cover their true costs.
C.
Form strategic alliances with key suppliers to gain access to specialised skills, technological capabilities and critical materials or components.
D.
An attempt should be made to increase sales to present customers.
E.
Pursue a focused strategy aimed at improvement at the fastest growing market segments within the industry.