If you were assigned the task of reviving Toys 'R' Us, which would be the best strategy?

• Open the stores just like they were to appeal to sentimentality.
• Get rid of the in-store experience in favor of an entirely online business.
• Create recognizable cartoon characters to attract children and define the brand.
• Build a store that offers a very different experience than other big box stores.

The best strategy would likely be to build a store that offers a very different experience than other big box stores. This could involve incorporating interactive elements, events, and unique features that set Toys 'R' Us apart from its competitors. By creating a one-of-a-kind shopping experience, Toys 'R' Us can attract customers looking for something more than just a traditional retail experience. Additionally, offering exclusive products and partnerships, as well as focusing on customer service and personalized attention, can help differentiate the brand and draw in customers.