If you were assigned the task of reviving Toys ‘R’ Us, which would be the best strategy?
A: Open the stores just like they were to appeal to sentimentality.
B: Get rid of the in-store experience in favor of an entirely online business.
C: Build a store that offers a very different experience than other big box stores.
D: Create recognizable cartoon characters to attract children and define the brand.
C: Build a store that offers a very different experience than other big box stores.
Reviving Toys 'R' Us requires a strategy that differentiates it from competitors and provides added value to customers. Building a store that offers a unique experience will help attract customers and create brand loyalty. This could involve creating interactive play areas, hosting regular events and workshops for children, incorporating technology and virtual reality, and offering a wider range of exclusive toys and products. By creating a distinctive and enjoyable shopping experience, Toys 'R' Us can regain its position as a go-to destination for toy shopping.