Imagine that you have been asked to write a jingle. Should you try and create an earworm?
A. Yes, that will make your jingle memorable.
B. Yes, that is the only effective type of jingle.
C. No, consumers tend to find earworms irritating.
D. No, earworms are not generally used in advertising.
A. Yes, that will make your jingle memorable.
Creating an earworm can help make your jingle stick in the minds of consumers, increasing brand recognition and recall. It is a common strategy in advertising to make jingles catchy and memorable.