Please complete the following questions. Use a word processor to complete your work. Remember to use complete sentences and include both the questions and answers when you submit your work.
1. What kind of illustrations do you think were made once printing presses could create images?
2. What do you think makes advertising effective? Describe an example of an advertisement you think is particularly well done.
3. Why is branding an important part of a successful franchise?
4. How does it help a product to put a picture of it on a t-shirt?
5. Were the posters that encouraged women to work during World War II an example of propaganda? What bias is present in that message?
1. Once printing presses could create images, illustrations such as detailed woodcuts and engravings were likely made to accompany printed text, adding visual interest and aiding in conveying information to a wider audience.
2. I believe advertising is effective when it is able to capture the attention of the target audience, create a strong emotional connection, and clearly communicate the benefits of the product or service being promoted. An example of a well-done advertisement is the Nike "Just Do It" campaign, which features inspiring stories of athletes overcoming challenges and pushing their limits, while also showcasing the quality and performance of Nike products.
3. Branding is an important part of a successful franchise because it helps define the company's identity, create a consistent image and messaging across all marketing channels, build customer loyalty and recognition, and differentiate the franchise from competitors. Strong branding can also attract new customers and drive sales.
4. Putting a picture of a product on a t-shirt can help increase brand visibility and awareness, as people wearing the t-shirt become walking advertisements for the product. It can also create a sense of exclusivity and belonging among consumers who are fans or supporters of the brand.
5. The posters that encouraged women to work during World War II can be considered a form of propaganda, as they were strategically crafted to influence public opinion and behavior in support of the war effort. The bias present in that message is the assumption that women's primary role is in the home, and that their participation in the workforce during the war was only temporary and necessary due to the circumstances.