This assignment is supposed to be a positioning map. Please use the instructions below:
Cumulative Project: Create a Positioning Map
Required Materials
Presentation software
To position your products or services in a market, first think about your target customer. Develop a positioning map to better visualize your company’s strengths and weaknesses relative to other players in the marketplace.
Step 1: Define the Business
Create a new slide and title it The Business.
Add a sentence to the slide that describes your start-up business idea and the value it will provide to customers.
In another sentence, describe the specific consumers, organizations, or businesses that your company will target.
Step 2: Create the Map
Create a new slide and title it Positioning Map.
Determine two dimensions, or aspects, of your product that you think will differentiate it from competitors. What sets your business idea apart?
For example, if your business idea is to manufacture car accessories, the two dimensions to consider might be design innovation and durability.
Using presentation software or other graphic design tools, draw and label the two axes, or dimensions, of your product.
Step 3: Plot Your Business
Plot where you believe your business falls on the axes.
Then plot all existing competitors on that map.
Submit this along with any additional resources that you used to complete the activity.
Slide 1: The Business
Our start-up business idea is a meal delivery service that focuses on providing healthy, organic, and customizable meals to busy professionals. We aim to provide convenience and better eating options to individuals who have limited time to prepare meals themselves.
Slide 2: Positioning Map
Dimensions: Customization Options and Delivery Time
- Customization Options: From dietary restrictions to flavor preferences, customers can personalize their meals to fit their specific needs.
- Delivery Time: Providing quick and efficient delivery services to ensure that customers receive their meals in a timely manner.
Plotting:
Our business is positioned in the top right quadrant of the map, indicating that we offer a high level of customization options and speedy delivery. Our competitors are plotted in various locations based on their offerings in these dimensions.