How much does advertising on TV affect

consumer behavior?

Advertising on TV can have a significant impact on consumer behavior. Television commercials have the ability to reach a large and diverse audience, making them a powerful tool for promoting products and influencing consumer choices. TV ads can create brand awareness, generate interest in products, and persuade consumers to make purchases. Additionally, the visual and auditory elements of TV advertisements can leave a lasting impression on viewers, shaping their perceptions and preferences. Overall, advertising on TV can play a key role in shaping consumer behavior and driving sales.