When the makers of Brushee’s, the disposable toothbrush, started planning their product, they conducted in-depth interviews with hundreds of people in their target market to better understand their needs and wants. When the toothbrush was finally released to the public, it was an instant success. Based on this information, which aspect of business planning did the Brushee’s team MOST likely excel at? (1 point) Responses Engaging customers in the design process Engaging customers in the design process Understanding the competitive landscape Understanding the competitive landscape Creating sales opportunities through networks Creating sales opportunities through networks Producing a compelling product lineup

Engaging customers in the design process