Which of the following would best be done through focused interviews?
(1 point)
Responses
an in-depth study of what moviegoers liked and disliked about a new theater
an in-depth study of what moviegoers liked and disliked about a new theater
a statewide study of opinions regarding the performance of the governor
a statewide study of opinions regarding the performance of the governor
a nationwide study of customer satisfaction with a specific product
a nationwide study of customer satisfaction with a specific product
a study to determine the SPF of the sunscreen used by swimmers at a specific waterpark
An in-depth study of what moviegoers liked and disliked about a new theater, a statewide study of opinions regarding the performance of the governor, and a nationwide study of customer satisfaction with a specific product would best be done through focused interviews.
Focused interviews would be best for:
- Conducting an in-depth study of what moviegoers liked and disliked about a new theater.
- Conducting a statewide study of opinions regarding the performance of the governor.
On the other hand, for a nationwide study of customer satisfaction with a specific product, a larger-scale research method such as surveys or questionnaires may be more appropriate. Similarly, for a study to determine the SPF of the sunscreen used by swimmers at a specific waterpark, laboratory testing or other scientific methods would be more suitable.
The task that would best be done through focused interviews is:
- An in-depth study of what moviegoers liked and disliked about a new theater.
Focused interviews are typically used to gain detailed and in-depth insights about a specific topic. In this scenario, conducting focused interviews with moviegoers would allow researchers to gather individual perspectives, preferences, and opinions related to the new theater. By directly engaging with the moviegoers, the researchers can ask targeted questions and probe further to understand their experiences, likes, and dislikes about the theater.
For the other scenarios:
- Conducting a statewide study of opinions regarding the performance of the governor would likely involve a larger sample size and would be better suited for methods such as surveys or polling.
- Similarly, a nationwide study of customer satisfaction with a specific product would also require a larger sample size and could be more effectively conducted using online surveys or questionnaires.
- A study to determine the SPF of the sunscreen used by swimmers at a specific waterpark would involve data collection and analysis, possibly through laboratory testing and measurements, rather than interviews.
Therefore, based on the options provided, the in-depth study of what moviegoers liked and disliked about a new theater is the one that would best be done through focused interviews.