Write a rhetorical analysis essay about a Pantene commercial arguments in the essay about effectiveness for its targeted audience, and must have two credible sources to help your argument about Pantene
In the world of advertising, companies often strive to create commercials that will appeal to their targeted audience and ultimately persuade them to purchase their products. One such company that has been successful in this endeavor is Pantene, a brand of hair care products. In their commercial titled "Strong is Beautiful," Pantene effectively uses rhetorical strategies to appeal to their target audience of women and promote their line of products.
The commercial opens with a series of powerful images of women confidently embracing their strength and beauty. This visual appeal immediately captures the attention of the audience and establishes a connection with them. The use of emotional appeal is evident throughout the commercial, as it showcases women overcoming obstacles and achieving success while looking and feeling their best. This appeals to the audience's desire for empowerment and self-confidence.
One of the key rhetorical strategies used in the commercial is the use of testimonials from real women. These testimonials lend credibility to the product and provide the audience with real-life examples of the effectiveness of Pantene products. By showcasing the stories of women who have experienced positive results from using Pantene, the commercial effectively persuades the audience to believe in the brand's ability to deliver on its promises.
Additionally, the commercial includes a call to action, urging the audience to "be strong and shine." This call to action serves to motivate the audience to take action and purchase Pantene products in order to achieve the same results as the women featured in the commercial. It appeals to the audience's desire to be strong, beautiful, and confident.
Overall, Pantene's "Strong is Beautiful" commercial effectively utilizes rhetorical strategies such as emotional appeal, testimonials, and calls to action to appeal to its target audience of women. By highlighting the strength and beauty of women and showcasing the effectiveness of Pantene products, the commercial successfully persuades the audience to consider purchasing the brand's products.
One source that supports the effectiveness of Pantene's advertising strategies is an article by Adweek titled "Pantene Builds its Strong is Beautiful Campaign on Insight, Integrity and Diversity." The article discusses how Pantene's marketing campaign has resonated with women by celebrating diversity and empowering them to embrace their strength and beauty. This source provides insight into the success of Pantene's advertising strategies and their appeal to their target audience.
Another source that supports the effectiveness of Pantene's advertising is a study published in the International Journal of Research in Marketing titled "The Impact of Emotional Advertising on Consumer Responses." The study explores how emotional appeals in advertising can influence consumer behavior and decision-making. This source adds credibility to the argument that Pantene's use of emotional appeal in their commercials effectively resonates with their target audience and persuades them to purchase their products.
In conclusion, Pantene's "Strong is Beautiful" commercial effectively utilizes rhetorical strategies to appeal to its target audience of women. By showcasing the strength and beauty of women, providing testimonials of satisfied customers, and issuing a call to action, Pantene successfully persuades the audience to consider purchasing their products. With the support of credible sources, it is evident that Pantene's advertising strategies are effective in connecting with their target audience and promoting their line of hair care products.