rhetorical analysis argumentative essay about a Pantene commercial valid and not valid point to add to essay

Valid points to include in the essay:

1. The use of emotional appeal in the commercial, as it showcases various women overcoming obstacles and celebrating their strength and beauty.
2. The theme of empowerment and self-confidence, as the commercial promotes the idea of women owning their beauty and not conforming to societal standards.
3. The portrayal of diverse individuals, including women of different races, ages, and backgrounds, which highlights inclusivity and representation.

Not valid points to include in the essay:

1. Criticisms of the brand's previous marketing strategies or controversies, as they are not directly relevant to the analysis of this specific commercial.
2. Personal opinions on the effectiveness or quality of the product being advertised, as the focus of the essay should be on the rhetorical aspects of the commercial itself.
3. Generalizations about the beauty industry or advertising in general, as they may not be directly related to the specific strategies used in this commercial.