A product designer is designing a new game. The game automatically assigns avatars to the players based upon a demographic/personality survey they take when they sign up, so that their avatar can be more like the real person. The designer had always wanted their characters to be as much like the real them as possible and thought it would be a great feature to have this automatically happen. Going to the online discussion board about the game, they discover that the players really hate this. In 3-5 sentences, explain what type of bias the designer may be displaying and why.(4 points)

The designer may be displaying confirmation bias, as they focused on their own preferences and assumptions about what the players would like without considering alternative perspectives. They may also demonstrate ingroup bias, assuming that their own preferences are shared by the wider player base. This lack of empathy and consideration for the actual desires of the players could lead to a disconnect between the designer's intentions and the players' experiences.