Herd mentality may explain why...

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10 points
Davona chose to skip dinner with her friends and watched a movie at home instead
Mason went to see a movie with his friends even though he didn't like the genre
Ginnifer decided to keep her current phone even though her closest friends bought the new version
Ben bought a shirt he liked from an unpopular brand

1. Davona chose to skip dinner with her friends and watch a movie at home instead because she wanted to make her own decision and not just follow what everyone else was doing. She may have felt more comfortable and at ease being by herself rather than conforming to the group mentality.

2. Mason went to see a movie with his friends even though he didn't like the genre because he wanted to be a part of the group and not feel left out. He may have been influenced by the group's excitement and didn't want to be the odd one out.

3. Ginnifer decided to keep her current phone even though her closest friends bought the new version because she may feel attached to her current phone and didn't see the need to upgrade just because everyone else was doing it. She may value her own preferences over what the group is doing.

4. Ben bought a shirt he liked from an unpopular brand because he wanted to express his individuality and personal style rather than following the crowd. He may not be swayed by popular trends and confident in his own choices.