An order taker at a producer of bed linens receives an order from a retailer for 6,500 pillows to be shipped to the retailer's warehouse. The retailer will pay for shipping. Which channel member is most likely to set requirements for routing?
In this scenario, the retailer is most likely to set requirements for routing, as they are the ones who will ultimately receive the pillows at their warehouse. They have specific preferences for how they want their orders to be fulfilled, and may have established partnerships with certain carriers or logistics providers that they prefer to work with. They may specify routing requirements such as delivery times, preferred carriers, packaging specifications, and more. The producer of bed linens will need to comply with these requirements in order to ensure a smooth and successful delivery of the pillows to the retailer.
