which of the following is a channel a distribution for sports and entertainment products?
1.wholesale to consumer
2. retailer to wholesale
3. producer to retailer to agent or broker
4. producer to retailer to consumer
Option 3 is the correct answer: producer to retailer to agent or broker.
The correct answer is number 4, "producer to retailer to consumer." This channel of distribution involves the producer selling the sports and entertainment products to retailers, who then sell them directly to consumers.
The correct answer is option 4: producer to retailer to consumer.
To understand why this is the correct answer, let's break down the distribution channels mentioned in each option:
1. Wholesale to consumer: This channel typically involves a product being sold in bulk to consumers directly. However, in the context of sports and entertainment products, this channel is less common as these products often require specialized distribution and marketing.
2. Retailer to wholesale: This channel refers to products being sold from a retailer to a wholesale distributor. While it is a common channel for many consumer goods, it is less applicable to sports and entertainment products since they are often sold directly to consumers.
3. Producer to retailer to agent or broker: This channel involves a producer selling their products to a retailer, who then uses an agent or broker to distribute them further. While this channel may be relevant in other industries, it is less commonly used for the distribution of sports and entertainment products.
4. Producer to retailer to consumer: This channel is the most appropriate for sports and entertainment products. In this case, the producer sells their products to a retailer, who then sells them directly to the end consumer. This channel allows for greater control and direct interaction between the producer and the consumer.
In conclusion, option 4 - producer to retailer to consumer - is the most suitable distribution channel for sports and entertainment products.