Claire is doing research for an online antiques business. After developing several personas to help visualize and understand her target customer, what is her next task?

Question

Claire is doing research for an online antiques business. After developing several personas to help visualize and understand her target customer, what is her next task?

determine why the target customer will buy from her

develop a positioning map to understand customer attitudes

understand the customers’ sensitivity to price

create a demographic visualization of the customer

Answer 1

The next task for Claire would be to determine why the target customer will buy from her. This involves understanding the unique value proposition of her online antiques business and how it aligns with the needs and preferences of her target customer personas. By identifying the key reasons why customers would choose to purchase from her, Claire can tailor her marketing strategies and messaging to effectively attract and retain her target audience.