A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?
1. Offer seasonal promotions and discounts to encourage customers to purchase gloves during off-peak seasons. For example, running a summer sale on wool gloves to attract customers who may be planning ahead for the colder months.
2. Collaborate with influencers or bloggers who can create content featuring the wool gloves and showcase different ways to style and wear them throughout the year.
3. Host pop-up events or trunk shows at local markets, fairs, or events to allow customers to experience the gloves firsthand and interact with the brand.
4. Partner with other complementary businesses, such as outdoor clothing retailers or winter sports equipment stores, to cross-promote products and reach a wider audience.
5. Offer customization options for the wool gloves, such as monogramming or adding embellishments, to appeal to customers looking for unique and personalized accessories.
6. Utilize social media platforms to showcase customer testimonials and reviews, as well as behind-the-scenes glimpses of the manufacturing process to build trust and credibility with potential customers.
7. Implement a loyalty program to reward repeat customers and encourage them to continue purchasing wool gloves year-round. This could include discounts, exclusive offers, or early access to new product launches.