A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?
(1 point)
Responses
conduct random surveys
accept product returns
hold customer events
hire new employees
One suggestion for rounding out the marketing mix for a company that sells wool gloves and wants to promote their products year round is to offer special promotions or discounts. This can include seasonal sales, holiday sales, or bundle deals where customers can buy multiple pairs of gloves at a discounted price.
Another idea is to partner with other companies or influencers to collaborate on marketing campaigns. This could involve creating co-branded content, hosting joint giveaways or contests, or featuring their gloves in influencer or brand collaborations.
Additionally, the company could focus on improving their customer service. This can involve training employees to provide excellent customer service, responding promptly to customer inquiries and complaints, and implementing a user-friendly and accessible online shopping experience.
They could also consider expanding their product line to include other winter accessories such as scarves, hats, or socks. This allows them to offer a wider range of products to customers and increase the chances of cross-selling or upselling.
Lastly, they could explore various digital marketing strategies such as search engine optimization (SEO), social media marketing, and email marketing to reach and engage with their target audience throughout the year.