owning certain products would bring happiness, success, and status.Advertisers also used slogans and images to create desire and encourage purchasing behavior. They portrayed certain products as necessities for a modern and prosperous lifestyle, leading Americans to believe that consumerism was essential for personal fulfillment. Marketing campaigns highlighted the latest trends and innovations, convincing consumers that owning these products would enhance their quality of life and make them more desirable to others. In this way, advertisers successfully convinced Americans of the importance of consumerism by associating it with happiness, success, and status.
