One way advertisers convinced Americans of the importance of consumerism was to market the idea that

purchasing products would lead to a better quality of life and social status. Advertisements often portrayed consumer goods as essential for happiness, success, and fulfillment. They promoted the idea that buying new and trendy items could boost one's self-esteem and make them more desirable to others. Advertisers also appealed to Americans' desire for convenience and comfort by emphasizing the convenience and ease that consumer goods could provide in everyday life. Through these tactics, advertisers were able to shape the perception that consumerism was not just about buying products, but about achieving a better and more fulfilling life.