Why do some people most likely believe in horoscopes, according to what you learned about the Barnum effect?

A. Because horoscopes, as opposed to other pseudoscience, are irrefutably true, always
b. Because they are usually generalizations that apply broadly to most people
c. Because these people are aware of something to which others remain oblivious
d. Because such people are deranged or otherwise pathological and unstable

B. Because they are usually generalizations that apply broadly to most people.

The Barnum effect refers to the tendency for individuals to believe statements or descriptions about themselves that are general enough to apply to most people. Horoscopes often provide vague and generalized statements that can be interpreted in a way that resonates with many individuals, leading them to believe in their accuracy.