Some people may be more likely to believe in horoscopes due to the Barnum effect, which refers to the tendency for individuals to accept vague and general personality descriptions as uniquely applicable to themselves. Horoscopes often contain ambiguous statements that could apply to anyone, leading individuals to perceive them as accurate and personally relevant. This can create a sense of validation and understanding, prompting individuals to believe in the accuracy of horoscopes. Additionally, the desire for guidance, reassurance, and a sense of control over one's life may also contribute to people's belief in horoscopes.
