Jordan is responsible for creating a new product for his company. The product needs to be completely original (not based on any other products) and no outside parties are allowed to have knowledge of this project. What should he do to solicit help in this process?
Use employee suggestions.
B. Contract a marketing research company.
C. Review old sales records from the company.
D. Conduct a customer survey.
A. Use employee suggestions.
Jordan can involve his team in brainstorming sessions and encourage them to share their ideas and insights. This can help generate new and innovative concepts for the new product while keeping the project confidential within the company. This approach also promotes teamwork and creativity among employees.