A main reason to improve product quality is that doing so can achieve which of the following?

A.
Lowering the cost to make the product

B.
Deepening the product mix

C.
Creating product line extensions

D.
Extending the product life cycle
A. Lowering the cost to make the product.
Selling to another company the right to make and market a product line is called _____ the line.

A.
extending

B.
branding

C.
spinning off

D.
lowering
C. spinning off
Which of the following activities do marketers use as a way to lower product costs?

A.
Make the packaging easier to use

B.
Shop around for the best suppliers

C.
Offer a greater choice of colors and designs

D.
Make the product safer to use
B. Shop around for the best suppliers.
A product enters the maturity phase of the life cycle, during which sales are strong but growth is slowing. What product management activity is most appropriate?

A.
Trying to improve the product's performance

B.
Focusing on the other products in the mix

C.
Spinning off the product line

D.
Discontinuing sales of the product
A. Trying to improve the product's performance.
What is a family brand?

A.
A brand used during the maturity stage of the product life cycle

B.
A brand for children's products

C.
A brand for the products in one or more product lines

D.
Goods purchased for use by a family
C. A brand for the products in one or more product lines.
Paige is thinking about discontinuing a software program her company makes that is no longer profitable. The main advantage she sees is that the company will save money by not creating more of that software and be able to spend it on a product that could be more profitable. What is the main disadvantage of discontinuing the product?

A.
Her company's costs will rise if it discontinues a product.

B.
Software is in the growth stage of the product life cycle.

C.
Discontinuing software will narrow her company's product mix.

D.
Her company may still need to provide customer service to existing customers.