What kind of selling tactic are companies that sell complex products more likely to use since customers may not know how their products or services work?
A. endcaps
B. non personal selling
C. personal selling
D. kiosks
C. personal selling
Companies selling complex products are more likely to use personal selling tactics because they may need to educate customers on how their products or services work and address any questions or concerns. Personal selling allows for a more customized and interactive approach to sales, which can be particularly beneficial for complex products.