“If you don’t purchase this life insurance,and something happens to you how will your family survive” explain how that is pathos
The statement you provided appeals to pathos through emotional persuasion. Pathos is one of the rhetorical strategies used to evoke specific emotions in the audience and,in this case,the emotion being targeted is fear. By suggesting that without purchasing life insurance,an individual's family may not be able to survive if something unfortunate were to happen,it is intended to create a sense of anxiety,worry,or concern for the well-being of their loved ones.
This emotional appeal tries to connect the audience's deepest concerns - the safety and security of their family members - with the idea of purchasing life insurance. It aims to trigger a strong emotional response in individuals by presenting a worst-case scenario,emphasizing the potential vulnerabilities and potential hardships their family might face if they are no longer around.
By stirring these emotions,it is hoped that individuals will be more inclined to buy life insurance as a means of protecting their families and ensuring their financial stability in the event of an unexpected or unfortunate incident.