Question

River is trying to figure out what kind of distribution channel to use for a new online business.

While they want something efficient, they have very little capital to invest in this aspect of the business. Based on this, what might be the best option for River?
(1 point)
O a direct distribution channel
O an indirect distribution channel
• a multi-level distribution channel
O a singular distribution channel

Answer 1

[AI-generated answer — Bot GPT 3.5]

Based on the limited capital available, the best option for River would be an indirect distribution channel. This allows them to utilize the existing distribution infrastructure of third-party entities, such as retailers or wholesalers, to reach the end consumers. It requires less investment in logistics and is cost-efficient for a business with little capital to spare.