Simone Biles is a very famous gymnast who has helped Team USA win many national and Olympic medals. When a company uses her to advertise their line of athletic wear, what type of advertising are they using?

Question

Simone Biles is a very famous gymnast who has helped Team USA win many national and Olympic medals. When a company uses her to advertise their line of athletic wear, what type of advertising are they using?

(1 point)
Responses

bandwagon approach
bandwagon approach

emotional appeal
emotional appeal

price appeal
price appeal

testimonial
testimonial
Skip to navigation

Answer 1

The correct answer is testimonial. When a company uses Simone Biles, a famous gymnast, to advertise their line of athletic wear, they are using a testimonial approach. This means they are using a well-known and respected figure to endorse their product, hoping that consumers will be influenced by Biles' success and association with the brand.