Clement has created a logo for his company to use on all business materials and to engrave on shipping crates. What can he apply for to protect his rights to the logo?
Clement can apply for a trademark to protect his rights to the logo. A trademark is a symbol, word, or phrase that distinguishes a company's products or services from those of others. By registering the logo as a trademark, Clement obtains exclusive rights to use it in connection with his business activities and can prevent others from using a similar logo that may cause confusion among consumers.
