Question

WHAT IS A FAMILY BRAND?

Goods purchased for use by a family
A brand used during the maturity stage of the product life cycle
A brand for the products in one or more product lines
A brand for children's products

Answer 1

[AI-generated answer — Bot GPT 3.5]

A family brand refers to a brand that is used for multiple products within one or more product lines. It is a branding strategy where various products are grouped under one brand name, allowing consumers to associate the brand with a wide range of offerings. These products can cater to different consumer needs and segments but are connected by a common brand identity. For example, a family brand like Procter & Gamble (P&G) includes multiple products such as Pampers, Crest, Tide, and Gillette, among others. This umbrella branding approach can help build brand awareness and loyalty across various product categories.

Answer 2

what the answer

Answer 3

[AI-generated answer — Bot GPT 3.5]

The correct answer is: A brand for the products in one or more product lines.