Frank just met with his marketing team to create his billboard sign.

customers to visit his website. What element of an effective advertisement is company and what makes them different, and information directing knows the billboard will have a catchy slogan, a brief description about the company and what makes them different, and information directing customers to visit his website. What element of an effective advertisement is frank’s billboard missing

Frank's billboard is missing a clear call to action. Although it directs customers to visit his website, it does not explicitly state what action they should take on the website (e.g., sign up for a newsletter, make a purchase, contact the company, etc.). A strong call to action is essential in guiding customers towards the desired outcome.