What kind of marketing focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once rather than targeting customers on a one-to-one basis?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0Apromotional marketing%0D%0A%0D%0Apromotional marketing%0D%0A%0D%0Adirect marketing%0D%0A%0D%0Adirect marketing%0D%0A%0D%0Ainstitutional marketing%0D%0A%0D%0Ainstitutional marketing%0D%0A%0D%0Aindirect marketing%0D%0A%0D%0Aindirect marketing
Mass marketing
Mass marketing focuses on communicating a marketing message to a large, general audience all at once. It is not one of the choices provided in the prompt, but of the choices given, none perfectly encapsulate the strategy described in the question. However, 'promotional marketing' could be somewhat closer if it refers to large-scale promotions intended for mass audiences, but normally, such a term does not explicitly imply the mass marketing context. Direct marketing and institutional marketing are more targeted approaches, while indirect marketing generally refers to non-direct approaches to customers, often through intermediaries or through less overt marketing techniques, which could sometimes include some forms of mass marketing like viral marketing. However, the term 'indirect marketing' is not typically used to describe mass marketing efforts.