Dominic owns a bookstore that specializes in selling rare books. He has several books on display in the front window all showcasing what appears to be severely discounted price tags.

He is offering a first edition book at $2,000 and claiming that all other sellers offer this book for no less than $5,000. Upon further investigation, a potential customer finds this to be untrue.
What is Dominic guilty of?
(1 point)
O Illusion
• Deceptive pricing
• Creative pricing
O Down-selling